Conquering the Chaos of Creativity
A Complete Guide to Creative Problem Solving for Everyone
By Doug Patton
Aesthetic Press
This is a big book of 624 pages. It’s heavy and not a book you’ll carry around with you. The ideas in the book are also heavy and big. At first glance, it can feel daunting. Less a book to be read cover-to-cover in one sitting, Conquering the Chaos of Creativity is meant to be a guide for those who want to crack the nut of being more creative whether in business or artistry.
The book is divided into these concepts related to creativity: analytical, psychological, inspiration, philosophical, invention and imaginational creativity. First, finding the right path for yourself is critical but, then, you’ll be able to use the many tools provided that can help overcome mental blocks, break down problems, and realize your true potential.
Some sections of the book are very cerebral while others are inspirational and heartfelt, sort of a soup of ideas, techniques, motivation, and insights. Doug Patton, the author, liberally shares his experiences at Apple, Microsoft and Disney. His creativity has allowed him to create over 300 products in 20 international market categories and he has received over 150 patents and international design awards. In other words, after 40 years he knows what he’s writing about and we get to reap the rewards from his book.
